Pay per click and particularly Google AdWords have become essential tools for businesses wanting to increase the traffic to their website in order to generate new sales or leads.
Many small businesses do not understand the technology; finding PPC jargon and the account set-up increasingly complicated. Even when a PPC campaign is set-up correctly, they often struggle to manage their own campaigns effectively; due to lack of time, resources or knowledge.
Google is there to make Google money, so if you do not fully understand principles and techniques such as “quality score”, bid management, targeting, conversion optimisation etc., you may find that you are paying more than twice the price for each click, and what’s more, each conversion, sale or lead, could be costing you more than you are actually making!
We work hard to provide our partners with clear, competitive pricing on all that we do. Each project will be based on your unique goals and objectives, as well as the ad spend in your budget.